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Aha Moments
Eric Ebbert - Credit Union Marketer & Conference Speaker
Six years building brands for a MadMen-style advertising agency ... 13 years as a leading credit union marketing consultant ... and 9 more years as a credit union Marketing SVP. I've seen a lot, I've learned a ton and I share what I can.
Enjoy the ideas and "Aha Moments" below.
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Back to Basics - What Advice Would You Give a High School Class?
If you don’t get attention, you don’t get business.
A conversation, by definition, is not one-sided.
Every word should have purpose.
Eric Gagliano
Jan 11, 20202 min read
47 views
0 comments
Market Like The Boss. Two Lessons from Springsteen.
With a drive to be the best and the discipline to walk away, you too can market like The Boss. Here are 2 lessons from Bruce.
Eric Gagliano
Dec 30, 20192 min read
39 views
0 comments
Personas: Creating a Target Audience of One.
Rather than marketing to “Millennials,” which is far too broad, with personas, you can market to Ashley...
Eric Gagliano
Aug 7, 20193 min read
4 views
0 comments
Focus on Your Failures
“When a doctor makes a mistake, they bury it. When a lawyer goofs, they lock it up. But, when a marketer makes a mistake, they publish it."
Eric Gagliano
Aug 2, 20193 min read
3 views
0 comments
Capital One Customers … WHO’S in Your Wallet?
Let’s really analyze the 1.5% cash back “deals.”
Eric Gagliano
Aug 1, 20192 min read
0 views
0 comments
Good Design Can Cure Cancer – And Sell Stuff
One of our designers turned me onto a brilliant YouTube video by Mike Morrison, a scientist who argues that better design can help to...
Eric Gagliano
Jul 29, 20193 min read
3 views
0 comments
Reacquaint Yourself With The Road Less Traveled … Direct Mail
Direct mail can have more impact. Your message competes with less clutter, and it can be more personal.
Eric Gagliano
Jul 24, 20193 min read
0 views
0 comments
¿Hablas Español? 9 Steps to Hispanic Marketing for Financial Institutions
9 steps to solid Hispanic marketing.
Eric Gagliano
Jul 22, 20193 min read
3 views
0 comments
You Don’t Sell Personal Loans or Savings Accounts
Do you offer a healthcare loan? A home appliance loan? A veterinary loan?
Sure, you do! But, do you promote it that way?
Eric Gagliano
Jul 8, 20191 min read
34 views
0 comments
Only 13% of Your Members Care: A Cautionary Tale
During a core conversion, after months of communication, only 13% engaged.
Eric Gagliano
Jul 1, 20192 min read
4 views
0 comments
Here’s An Interesting New Sales Idea
Better leads and member conversations based on member life stage need.
Eric Gagliano
Jul 1, 20192 min read
2 views
0 comments
Answering the Big, “So What?!?”
Before you do anything, question EVERYTHING.
Eric Gagliano
Jun 28, 20191 min read
2 views
0 comments
Nothing Is Sacred
Guerrilla marketing is unconventional. It is typically lower-cost. It is impactful. It is creative ... but in my fortune cookie?!?!
Eric Gagliano
Jun 21, 20192 min read
0 views
0 comments
Lead Gen … The Missing Link
There's an important step many marketers are skipping. We track impressions, clicks, accounts and balances. But there's a step in between.
Eric Gagliano
May 20, 20193 min read
2 views
0 comments
Keep Your Friends Close But Your Competition Closer
The ONLY reason anyone will choose to do business with you is because you offer something different and better than anyone else. Prove it!
Eric Gagliano
May 15, 20192 min read
1 view
0 comments
Stop Simply Checking-Off Boxes
Not all creative is created equal. Too often, marketers create a great ad and try to reproduce it, element-for-element, in every size.
Eric Gagliano
May 10, 20192 min read
0 views
0 comments
Want Your Ad to Suck? Tinker with It.
There are no small jobs, buuuuut...
Eric Gagliano
May 8, 20193 min read
0 views
0 comments
Why You Shouldn’t Sell Checking Accounts
With all that you can do with a “Checking” account … writing checks is the LEAST used.
Why the heck are we still calling it that?
Eric Gagliano
Jan 1, 20192 min read
18 views
0 comments
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