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Aha Moments
Eric Ebbert - Credit Union Marketer & Conference Speaker
Six years building brands for a MadMen-style advertising agency ... 13 years as a leading credit union marketing consultant ... and 9 more years as a credit union Marketing SVP. I've seen a lot, I've learned a ton and I share what I can.
Enjoy the ideas and "Aha Moments" below.
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Don't Be A Jerk!
Understanding Fundamental Attribution Error can make you a better spouse, parent or employee. It can change your life.
Eric Gagliano
Jan 22, 20202 min read
Back to Basics - What Advice Would You Give a High School Class?
If you don’t get attention, you don’t get business.
A conversation, by definition, is not one-sided.
Every word should have purpose.
Eric Gagliano
Jan 11, 20202 min read
To Be Service Oriented, Or Not To Be.
What do you show onstage and what do you keep backstage?
Eric Gagliano
Oct 22, 20192 min read
3 Reasons Managers Are Hired Or Promoted
Every manager has earned their position through a combination of three aspects.
1. Longevity
2. Technical Skills
3. People/Coaching Skills
Eric Gagliano
Aug 20, 20193 min read
Do You Hire Workers, Contributors or Professionals?
There are three kinds of productive employees. What kind do you need and what kind do you hire?
Eric Gagliano
Aug 11, 20194 min read
Refer Madness: A Marketing Department of Thousands
Referred members are more loyal and have a 16% higher lifetime value.
Eric Gagliano
Aug 2, 20195 min read
Put Your Money Where Your Member Is
Isn’t it interesting that we “bank” our brand and reputation on third-party core technology that we have little or no control over?
Eric Gagliano
Jul 29, 20193 min read
Intentions and the Brand Foundation
A successful brand is no different than a psychologist helping you to be more balanced. Because your brand is simply your personality.
Eric Gagliano
Jul 27, 20192 min read
Work Your Ass Off to Grow Like a Rock Star
Believe it or not, your credit union is like a rock band. It will succeed or fail for the same reasons.
Eric Gagliano
Jul 17, 20192 min read
You Don’t Sell Personal Loans or Savings Accounts
Do you offer a healthcare loan? A home appliance loan? A veterinary loan?
Sure, you do! But, do you promote it that way?
Eric Gagliano
Jul 8, 20191 min read
Hiring on Empathy: Increasingly Harder to Do
In short, empathy is what allows us to walk in someone else’s shoes. Here’s why you should care…and hire it.
Eric Gagliano
Jul 1, 20192 min read
Here’s An Interesting New Sales Idea
Better leads and member conversations based on member life stage need.
Eric Gagliano
Jul 1, 20192 min read
Mindfulness and Banking
Your staff and members are stressed. Here's how to fix it.
Eric Gagliano
Jun 30, 20193 min read
Are You a Teacher, Coach or Mentor?
What's the difference and why it matters to how you hire and manage.
Eric Gagliano
Jun 30, 20192 min read
Great Leaders Know, There’s No “I” in “We.”
Regardless of the title on your business card … you are a leader.
Eric Gagliano
Jun 28, 20192 min read
What Ripples Do You Send?
YOU are the most important part of your institution. Whether you're the CEO, chief lending officer or a marketing intern.
Eric Gagliano
Jun 24, 20192 min read
Give Your Sales Team a Hand
Everything your front-line staff needs to increase business is in the palm of their hands.
Eric Gagliano
May 12, 20191 min read
Empathy Leads to Sales
Money is one of the leading causes of stress .... we know money!
Eric Gagliano
May 8, 20193 min read
Is Your Call Center Phoning It In?
A few quick steps to improve your member's call center experience.
Eric Gagliano
May 5, 20192 min read
Why You Shouldn’t Sell Checking Accounts
With all that you can do with a “Checking” account … writing checks is the LEAST used.
Why the heck are we still calling it that?
Eric Gagliano
Jan 1, 20192 min read
Contact
Need a Conference Speaker? 937.371.2461
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