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Aha Moments
Eric Ebbert - Credit Union Marketer & Conference Speaker
Six years building brands for a MadMen-style advertising agency ... 13 years as a leading credit union marketing consultant ... and 9 more years as a credit union Marketing SVP. I've seen a lot, I've learned a ton and I share what I can.
Enjoy the ideas and "Aha Moments" below.
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Swiss Cheese Or Bad Apple
I was recently listening Dr. Anthony Mazzarelli, co-president of Cooper University Health Care and fill-in radio talk show host of the...
Eric Gagliano
Aug 10, 20242 min read
11 views
0 comments
Friendship and Member Acquisition.
Think about your closest friends. Not the ones who “like” all your Facebook posts, but your true “ride or die” friends. You’re “hold my...
Eric Gagliano
Jun 13, 20243 min read
7 views
0 comments
It’s not what you say, it’s how you say it.
The communication style you use can have an enormous impact on your personal and professional relationships. We are all hardwired into...
Eric Gagliano
Feb 9, 20242 min read
46 views
0 comments
Using Cognitive Behavioral Therapy to Improve Sales.
At its core, Cognitive Behavioral Therapy says that what we THINK affects how we FEEL. What we FEEL affects how we ACT. And, how we ACT...
Eric Gagliano
Feb 4, 20243 min read
32 views
0 comments
If You Don’t, Someone Else Will
There are 7.7 billion people on this floating orb. There are 330 million people in the “Land of the Free.” We have nearly 12 million...
Eric Gagliano
Jun 22, 20221 min read
71 views
0 comments
Love Languages and Sales
If you’re going to be in sales and marketing, you need to understand language. No, not verbs, vocabulary and synonyms … you need to...
Eric Gagliano
Sep 30, 20212 min read
42 views
0 comments
Be The CEO
If I could share just ONE “Secret to Professional Success” it would be to always think and act like a CEO … regardless of your title. I...
Eric Gagliano
Aug 12, 20212 min read
60 views
0 comments
How to Build a NON-SALES Team
Consistent training will lead to a more successful, satisfied team; will increase retention; and will deliver better a member experience.
Eric Gagliano
Dec 4, 20204 min read
36 views
0 comments
I Am Privileged … I Have Never
In marketing, it often takes an impactful message to generate momentum and change of behavior. On May 25, 2020, I finally saw that message.
Eric Gagliano
Jun 15, 20202 min read
149 views
0 comments
Don't Be A Jerk!
Understanding Fundamental Attribution Error can make you a better spouse, parent or employee. It can change your life.
Eric Gagliano
Jan 22, 20202 min read
113 views
0 comments
Back to Basics - What Advice Would You Give a High School Class?
If you don’t get attention, you don’t get business.
A conversation, by definition, is not one-sided.
Every word should have purpose.
Eric Gagliano
Jan 11, 20202 min read
47 views
0 comments
Market Like The Boss. Two Lessons from Springsteen.
With a drive to be the best and the discipline to walk away, you too can market like The Boss. Here are 2 lessons from Bruce.
Eric Gagliano
Dec 30, 20192 min read
39 views
0 comments
Member Service Lesson from Mr. Spock
When it comes to your members, "The needs of the many outweigh the needs of the few."
Eric Gagliano
Dec 26, 20192 min read
57 views
0 comments
C.Y.A. - Covering Your ADA (Staying ADA Compliant)
Stay ADA Compliant with these quick tips.
Eric Gagliano
Nov 27, 20193 min read
5 views
0 comments
Be Aspirational Yet Realistic: Branding Advice
Are you more fun or serious? More Feminine or Masculine? More Mainstream or Maverick? It's time to think about it.
Eric Gagliano
Nov 20, 20192 min read
37 views
0 comments
To Be Service Oriented, Or Not To Be.
What do you show onstage and what do you keep backstage?
Eric Gagliano
Oct 22, 20192 min read
96 views
0 comments
Details Are Important. Awareness And Product Are Everything.
The mailer was good, the offer was great, the execution SUCKED ... I still bought.
Eric Gagliano
Sep 6, 20192 min read
35 views
0 comments
Your Team Changes Lives Every Day
When your members need the house …. Want the car … Misplace a debit card … Need some understanding, your team are FINANCIAL FIRST RESPONDERS
Eric Gagliano
Aug 28, 20192 min read
8 views
0 comments
3 Reasons Managers Are Hired Or Promoted
Every manager has earned their position through a combination of three aspects.
1. Longevity
2. Technical Skills
3. People/Coaching Skills
Eric Gagliano
Aug 20, 20193 min read
5 views
0 comments
Do You Hire Workers, Contributors or Professionals?
There are three kinds of productive employees. What kind do you need and what kind do you hire?
Eric Gagliano
Aug 11, 20194 min read
3 views
0 comments
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