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Aha Moments
Eric Ebbert - Credit Union Marketer & Conference Speaker
Six years building brands for a MadMen-style advertising agency ... 13 years as a leading credit union marketing consultant ... and 9 more years as a credit union Marketing SVP. I've seen a lot, I've learned a ton and I share what I can.
Enjoy the ideas and "Aha Moments" below.
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Hiring on Empathy: Increasingly Harder to Do
In short, empathy is what allows us to walk in someone else’s shoes. Here’s why you should care…and hire it.
Eric Gagliano
Jul 1, 20192 min read
3 views
0 comments
Here’s An Interesting New Sales Idea
Better leads and member conversations based on member life stage need.
Eric Gagliano
Jul 1, 20192 min read
2 views
0 comments
Mindfulness and Banking
Your staff and members are stressed. Here's how to fix it.
Eric Gagliano
Jun 30, 20193 min read
1 view
0 comments
Are You a Teacher, Coach or Mentor?
What's the difference and why it matters to how you hire and manage.
Eric Gagliano
Jun 30, 20192 min read
0 views
0 comments
Answering the Big, “So What?!?”
Before you do anything, question EVERYTHING.
Eric Gagliano
Jun 28, 20191 min read
2 views
0 comments
Great Leaders Know, There’s No “I” in “We.”
Regardless of the title on your business card … you are a leader.
Eric Gagliano
Jun 28, 20192 min read
0 views
0 comments
Can You Recognize Your Brand in the Dark?
Why is the Coke brand iconic and classic, but Pepsi isn't?
Eric Gagliano
Jun 27, 20192 min read
2 views
0 comments
What Ripples Do You Send?
YOU are the most important part of your institution. Whether you're the CEO, chief lending officer or a marketing intern.
Eric Gagliano
Jun 24, 20192 min read
4 views
0 comments
Nothing Is Sacred
Guerrilla marketing is unconventional. It is typically lower-cost. It is impactful. It is creative ... but in my fortune cookie?!?!
Eric Gagliano
Jun 21, 20192 min read
0 views
0 comments
Want to Make Your SWOT Actionable? C.A.R.E.
When you look at your SWOT report, you’ll discover that you need to C.A.R.E.: Create, Amplify, Reduce or Eliminate items to better grow.
Eric Gagliano
Jun 15, 20192 min read
0 views
0 comments
You Need a S.W.O.T Team
Be honest, when was the last time you did a comprehensive SWOT analysis? When was the last time you seriously looked at it?
Eric Gagliano
Jun 14, 20193 min read
0 views
0 comments
Lead Gen … The Missing Link
There's an important step many marketers are skipping. We track impressions, clicks, accounts and balances. But there's a step in between.
Eric Gagliano
May 20, 20193 min read
2 views
0 comments
Keep Your Friends Close But Your Competition Closer
The ONLY reason anyone will choose to do business with you is because you offer something different and better than anyone else. Prove it!
Eric Gagliano
May 15, 20192 min read
1 view
0 comments
Give Your Sales Team a Hand
Everything your front-line staff needs to increase business is in the palm of their hands.
Eric Gagliano
May 12, 20191 min read
0 views
0 comments
Stop Simply Checking-Off Boxes
Not all creative is created equal. Too often, marketers create a great ad and try to reproduce it, element-for-element, in every size.
Eric Gagliano
May 10, 20192 min read
0 views
0 comments
Empathy Leads to Sales
Money is one of the leading causes of stress .... we know money!
Eric Gagliano
May 8, 20193 min read
16 views
0 comments
Want Your Ad to Suck? Tinker with It.
There are no small jobs, buuuuut...
Eric Gagliano
May 8, 20193 min read
0 views
0 comments
Is Your Call Center Phoning It In?
A few quick steps to improve your member's call center experience.
Eric Gagliano
May 5, 20192 min read
2 views
0 comments
Why You Shouldn’t Sell Checking Accounts
With all that you can do with a “Checking” account … writing checks is the LEAST used.
Why the heck are we still calling it that?
Eric Gagliano
Jan 1, 20192 min read
18 views
0 comments
A Huntington Bank Experience. What Would YOU Do?!?
When my son opened his first bank account, we had a terrible experience. You won't believe this!
Eric Gagliano
Aug 7, 20182 min read
1 view
0 comments
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Need a Conference Speaker? 937.371.2461
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